The release of flash tattoos depicting the iconic print of the fashion house AZZEDINE ALAIA, which first appeared in the 80s on the brand’s leather corsets, is timed to coincide with the high-profile launch of the ALAIA Paris fragrance. The tattoos completely repeat the iconic patterns of the brand, which also decorate the front sides of the bottle. The tattoos were used at the presentation of the fragrance as part of the Vogue fashion night, and were also used at the brand’s client days.